“A sale is not something you pursue, it is something that happens to you while you are immersed in serving your customer.”


What Our Clients Say

“Thank you for vision.”
Dr. Martin Luther King, Jr. (to Dr. C. T. Vivian, Chairman, BASIC Diversity)

“Brilliant seminar.”
Oprah Winfrey -- Host, “The Oprah Winfrey Show”

“What an excellent program.  It challenged many of my assumptions and has made me reevaluate my views on work, life, and American society.  Al then provided us with tools and messages to help improve racial relations in our work and social settings – so we can help change things for the better.”
Bill Johnson – President & Chief Executive Officer
Progress Energy

“After years of attending diversity seminars, the BASIC Diversity seminar really gets it!  This seminar should be required training for every person who considers him/herself a leader.”
Cathy Lewis -- Vice President
IBM Global Services

“The most profound two days of training I have undergone in 30 years in the workforce.”
Eric John Ross -- Group Vice President, Operations & Services
Nortel Networks

 “. . . Al Vivian’s strategy, energy, and skills are by far the best I have experienced for race relations training and education.  He is truly gifted!”
John L. Ford -- Senior Vice President and Dean of Campus Life
Emory University

“This seminar has been the most important training I have received in my 31 years with Ford.  I will be a better manager and, more importantly, a better person as a result of the knowledge and understanding I obtained in this seminar.”
Milan D. Rulich -- Manager, Dealer Development \ Western Region
Ford Motor Company

“A must for any corporation or change agent who is serious about turning the corner and moving the needle to understanding and managing diversity.... It’s a matter of survival for all of us.”
Robert L. Young, Jr. -- Director of Diversity
Allied Signal Aerospace

“All my life I felt an imbalance gnawing away inside myself where race relations were concerned.  This exercise in honesty allowed me to resolve my internal conflicts.  The seminar lasted two days, but its effects will last a lifetime.”
Kim Croom -- Social Research Manager
North Carolina Department of Commerce

“ I have participated in a lot of workshops and seminars in the past.  Never before have I been so motivated to act upon the knowledge I have gained then I have from your program.”
Rick Baker -- Executive Director
Illinois Quad City Chamber of Commerce